Fútbol Evolution

Tools: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign

Project Brief
This project explores creating a series of compelling, informative posters using structured hierarchy and layout design properties.

Brand Goal
Fútbol Evolution is a series of posters that inform the viewer about the evolution of gear in football (soccer). Each poster dives into a specific important part of what players use and is divided into categories such as history, types of said gear, modern innovation, fashion, and future innovations of gear.

Research
My research included looking at the first gear in history for each category and seeing its importance and evolution in the sport. I viewed modern gear and how much it impacts a player's performance. each game.

Process
I tried different layout designs and hierarchies before settling on the final. I finalized the typography and layout first before adding the images and adjusted some spacing around them.

Reflection
Through this project, I learned the process of creating a series of posters while keeping the same visual design identity across all of them. I learned a lot about type hierarchy and how it can be experimented with. This helped me try out a new editing style for my work and helped me branch out to a different design market in sports.